Giuliana Benetton Shoes

In 1986 Benetton launches a new line of women’s shoes designed by Giuliana Benetton.

To give a strong and recognizable sign of the fashion designer, a portrait of Mrs Benetton was commissioned to Andy Warhol.

The artist work was used for the logo, labels, packaging and all communication material.

Giuliana Benetton went to New York in the Warhol studio where she posed for the portrait.

These are the picture (Polacolor ER) that Andy used to make the painting.

Credits

Client: Benetton
Agency: Pirella & Göttsche
Creative Director: Michael Göttsche
Art Director: Giovanni Porro
Graphic Designer: Giovanni Porro
Illustrator: Andy Warhol
New York/Milan